Entrepreneur Interview and Personal Analysis Essay - 1

Entrepreneur Interview and Personal Analysis - Essay Example Establishing a new business venture is often seen as a challenge by many aspiring entrepreneurs hence there is need for outstanding ideas in order to appeal to the interests of the potential customers. Mr Jones said that he carefully scanned the market for any opportunity and he gathered as much information and ideas as possible to come up with an ideal business venture. Therefore, the rationale of the interview questions to the interviewee is to solicit for responses about his preparedness and willingness to accept the risk and uncertainties for the success of the new venture. As noted, entrepreneurship is about building something of recognised value around perceived opportunities which implies that innovation is something the entrepreneur is continually doing (Burke, 2006). Innovation is concerned with finding a unique way of offering a particular service or product to the market while utilising resources in such a way that there are likely risks to be encountered since the targete d customers may not readily accept the offering. ... In deciding the scope of his business, Mr Jones pointed that there were some pull factors that compelled him to try the untested market segment he had realised. Thus, the concept of push factor in business is refers to those influences which can push the individuals towards venturing in a business opportunity that exists in the market which is not fully covered by the other players (Burke, 2007). Therefore, the purpose of the interview was to get a clear understanding of how Mr Jones identified this gap in the market and how he came up with the idea of establishing this business venture. This entrepreneur is proud of his success in the carpet cleaning business which he started a couple of years ago. Evaluation of the entrepreneur A critical evaluation of the attitude of Mr Jones shows that he possesses various entrepreneurial skills which can be attributed to his success. First and foremost, it can be noted that this entrepreneur created his carpet cleaning business enterprise after realising the need in the market for this particular service given that the targeted customers could not employ people to do the job for them on a permanent basis but had to rely on services provided by others ate a substantial cost. As aptly pointed out by Bessant & Tidd (2007), an entrepreneur is always on the lookout for new opportunities, either in existing enterprise or in the creation of a new enterprise. Very often, the consumer does not even realise that he needs the service and this is the strategy that was utilised by Mr Jones where he developed this service and brought it to the attention of the consumers through utilization of different marketing techniques. The approach